Variable Data Printing

: A Personalized Touch

The power of Variable Data Printing is explosive, generating response rates 3-10 times higher than traditional direct mail. The secret behind the effectiveness of Variable Data direct marketing is that the personalized pieces not only capture attention, but back it up with content relevant to each unique recipient.

And when you talk with recipients personally, using text, imagery and offers customized to their unique needs and desires:

• Average order sizes improves
• Cost per response decreases
• And repeat business increases

Variable Data Printing technology allows you to personalize your marketing piece for each customer; allowing you to deliver your message in a way that connects with them on individual basis.

Every print for your direct mail marketing campaign would have the same basic layout design template but each personalized mail piece could be printed using variable data from your customer database such as personalized salutations and customized messages that include attention grabbing personal information such as your customer's name or personalized URL’s (PURL’S). Even images can be tailored by client and included as a variable element in the VDP process to achieve maximum visual impact to help you grab and secure your customer’s attention, making Variable Data Printing the most effective tool for increasing the ROI for your direct marketing campaigns.

Here's how it works: Variable Data Printing, a form of mass customization, lets us pull information from a database or external file to effortlessly change information from one printed piece to the next, personalizing communications according to the recipient. We will take the information from your current database, or from the customer database that we have designed for you, and create projects that have an individual touch.

Variable Data Printing has been proven successful when used in direct mailing campaigns, customer relationship management (CRM), and other popular forms of print advertising.

Variable Data Printing offers opportunities for every business. A car dealership can send postcard reminders for tune-ups based featuring the customer's name, vehicle mileage and other customer vehicle information.

A spa can boost revenue and customer rapport when it targets its message to include text, images and information tailored to each customer’s favorite service. Any retail outlet can draw more frequent shoppers by personalizing its direct mail advertising according to the products each customer is most interested in. Even doctor’s offices, real estate agents, veterinarians, lawyers, business services and so on can now communicate more personally with all their customers at once. Quite simply, Variable Data Printing is the most dynamic form of marketing available for use with printed promotional materials. We rely on proven facts to make sure that our customers are more than satisfied with the results.

You will find the best variable data printing service and all of the necessary elements for a successful direct mail marketing campaign right here at Select Mailing. We know this business, and we know what works. Allow us to help boost your responses by adding in the personalized touch of Variable Data Printing.